Advance has bought The Ironman Group from Wanda Sports
Group. The transaction was first announced in March. Orkila Capital, an equity
firm focused on the media, entertainment and consumer sectors, partnered with
Advance as a co-investor in the transaction.
The Ironman Group operates a portfolio of
events that includes the Ironman Triathlon Series, the Rock ‘n’ Roll Marathon
Series, mountain bike races, road cycling events and other races.
New York-based family company Advance’s
portfolio includes Conde Nast, Advance Local, Stage Entertainment, American
City Business Journals, Leaders Group, Turnitin, 1010data and POP. Advance is
also among the largest shareholders in Charter Communications, Discovery and
Reddit.
New York-based Orkila Capital was formed in
2013 by Jesse Du Bey and Taylor Storms.
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