North
Equity, a digital media venture equity firm, has acquired a number of media
brands from Bonnier Corporation. The acquisition includes Popular Science,
Popular Photography, Saveur, Outdoor Life, Field & Stream, Better You and
Interesting Things.
The additions complement
North Equity’s home platform, where Saveur will join BobVila.com and
Kitchenistic to form a new food category. They will also create a new specialty
media vertical under Popular Science and Popular Photography and expand North’s
growing footprint in the military, tactical and outdoor verticals, where it
recently added Task & Purpose.
“Since inception, the North
team has proved our ability to acquire, reimagine and profitably grow media
brands,” said Andrew Perlman, North Equity managing partner. “We have
accomplished this by working with the teams at each brand to deliver
high-quality, meaningful content and build innovative, sustainable business
models.”
North is based in
Bonnier is owned by
Sweden-based
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