From: Thomson, Kathy K
Sent: Tuesday, August 06, 2013 08:37 AM
To: AllLosAngelesTimesEmployees
Subject: latimes.com redesign
Colleagues – buzz about the rapidly approaching launch of the new latimes.com is increasing, and I want to fill you in on the overarching philosophy, key objectives and business rationale behind our bold and ambitious project.
This redesign is a big step in our continuing digital advancement. It
will give us tremendous flexibility in how we deliver our news,
information and advertising. In building the new site we tasked
ourselves to challenge every fundamental and traditional assumption by
which we’ve previously operated. We rethought how we present our
journalism online and how advertising is integrated. We knew we needed
to more fully engage our readers, attract new audiences and better serve
our advertisers’ needs. Our design needed to be informed by how news is
consumed digitally throughout the day and how stories break and build.
The site delivers. When we roll out a little later this fall,
latimes.com will be the largest fully responsive news site ever built.
The Times will be the first Tribune Publishing site to launch with this
new framework, followed shortly by chicagotribune.com and then by the
rest of our publishing units. We will all be well poised to meet the
challenges of the mobile future and offer the best counterparts to our
print editions.
Look for more detailed information in the coming weeks. Initial meetings
and training begin today to enable the seamless transition of news
delivery and advance planning with our clients.
Kathy
SOURCE: Kevin Roderick
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