The New York Times Company has expanded its licensing offerings with a rebrand of its news service and syndicate to “The New York Times Licensing Group,” the company announced.
NYT Licensing will now serve a broader range of markets including brands, corporations, broadcasters, aggregators, app developers and more with an increasingly diverse portfolio of content services beyond traditional news wire syndication, the company says.
One of the first collaborations from the new NYT Licensing is a co-production of “Modern Love: The Podcast” with WBUR (Boston). The podcast adds new dimension to the New York Times column, with readings by personalities such as Jason Alexander, Angela Bassett, Dakota Fanning and January Jones.
NYT Licensing’s newly organized offerings will include content feeds featuring text, photos, graphics, illustrations and videos from The New York Times and more than 20 of the world’s premier content providers, including Harvard Business Review, National Geographic and The Economist, magazines that are fully or co-branded with The Times, its flagship licensing opportunity “T: The New York Times Style Magazine,” and special packages.
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