Clamor for New York Post print edition with Supreme ad

Monday’s print edition of the New York Post was in high demand, The Wall Street Journal reports. For the first time in the Post’s more than two centuries, its front page, known for its wordplay headlines, featured nothing but a wraparound advertisement for the Supreme brand.

Soho-based Supreme makes skate-inspired clothes, including T-shirts and hoodies, some of which sell out within a day of their release or sooner.

“Delivery drivers reported that young people chased down their trucks. Other Post-seekers rose, well before sunrise, to snatch up copies by the bundle,” WSJ reports.

On sites such as eBay, the paper was being sold for more than 15 times its face value.

WSJ cites several other connections between fashion and newspapers.

In January, designer Alexander Wang showed a collection featuring the logo of “Page Six,” the Post’s gossip section, along with section headlines.

The Sacai and Etudes labels licensed the New York Times slogans and logos for T-shirts and hoodies on display at January’s Paris Fashion Week.

In July, the Saks Fifth Avenue Manhattan flagship decorated its windows with items from the New York Times/Sacai collaboration.

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