The Local Media Consortium, a strategic alliance of leading
local media companies, announced on Jan. 9 that it has elected Nicole Goksel of
Tribune Media, Jeff Moriarty of GateHouse Media and Newsday's Andrea Rothchild
as executive board members. These newly elected board members will join the
10-person committee, which is made up of executive digital leadership from a
broad range of member companies.
“We look forward to working with our 2019 board to identify
compelling new opportunities and revenue streams that leverage the scale of our
combined membership, particularly programs and partnerships that deliver member
value around consumer data, ad revenue, subscription models and
operational costs," said Fran Wills, CEO of the LMC. "The board will
focus on strategic priorities to reach our goal of delivering $10 million in
economic value per year through partnerships that increase profits or reduce
cost across all members.”
Chaired by Christopher Loretto, Digital First Media's chief
digital officer and EVP digital, the board guides the LMC in its mission to
support local media and deliver economic benefit to its members.
The LMC was founded in 2013 to address the needs of advertisers
seeking to reach high-quality audiences on brand safe local digital properties
at scale, the organization says. The LMC fosters key partnerships with
companies including Google, Monster, Facebook and others, according to the
group.
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