Condé Nast plans to place all its magazines behind
paywalls by year’s end, The Wall Street Journal reported. Glamour, Vogue, GQ,
and Bon Appetit are among the titles that will see paywalls. The New Yorker,
Vanity Fair and Wired are behind payrolls already. Those titles let readers
access four articles a month without subscribing.
“When you
put a price tag on something, that must mean you have confidence in the
product,” said Pamela Drucker Mann, Conde Nast’s chief revenue and marketing
officer, according to WSJ.
New
York-based Advance Publications owns Conde Nast. Conde Nast lost $120 million
in 2017, but is looking to go back to profitability by 2020, WSJ reports.
In November
Conde Nast said that CEO Bob Sauerberg will step down. The company is looking
for a new CEO, WSJ said.
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