Dotdash has bought wedding and bridal brand Brides from
Conde Nast. Terms of the deal were not disclosed.
The Brides print magazine will be discontinued
after the August/September issue in the U.S.
and the September/October issue in the U.K. The future focus will be
building wedding content online and across platforms, according to Dotdash.
"We're excited to build on the historical
excellence and incredible reputation of the Brides brand," said Neil
Vogel, CEO, Dotdash. "Adding Brides to our portfolio of brands gives us a
powerful platform to take on the wedding space and extends our ability to reach
young women at key moments in their lives."
Dotdash brands include Verywell, The Spruce,
The Balance, Investopedia, Lifewire, TripSavvy, Byrdie, MyDomaine, Brides and
ThoughtCo.
Dotdash is an operating business of holding
company IAC. Billionaire media magnate Barry Diller is IAC chairman.
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