Tuesday, May 21, 2019

Dotdash has bought wedding and bridal brand Brides from Conde Nast


Dotdash has bought wedding and bridal brand Brides from Conde Nast. Terms of the deal were not disclosed.
The Brides print magazine will be discontinued after the August/September issue in the U.S. and the September/October issue in the U.K. The future focus will be building wedding content online and across platforms, according to Dotdash.
"We're excited to build on the historical excellence and incredible reputation of the Brides brand," said Neil Vogel, CEO, Dotdash. "Adding Brides to our portfolio of brands gives us a powerful platform to take on the wedding space and extends our ability to reach young women at key moments in their lives."
Dotdash brands include Verywell, The Spruce, The Balance, Investopedia, Lifewire, TripSavvy, Byrdie, MyDomaine, Brides and ThoughtCo.
Dotdash is an operating business of holding company IAC. Billionaire media magnate Barry Diller is IAC chairman.

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