Juan Señor says that news publishers are sinful. Well, not
sinful in any moral way. But they did commit a big mistake years ago -- an
original sin, as he described it -- when the internet was just becoming a force
to be reckoned with, and they continue to pay for that sin today.
Señor says
news organizations said to themselves, “Free today will pay off tomorrow.” The
idea was that huge traffic volume by casual visitors and/or readers, without
asking them to pay for content, would eventually pay for itself through some
form of advertising. He says this is the biggest blunder since by publishers
the invention of the printing press.
Señor is
the president of Innovation Media Consulting Group, a leading research and
consulting company on digital strategies for news organizations worldwide. He
spoke on the first day of Publish Asia 2019 - the annual news publishers
conference put on by WAN-IFRA in Singapore
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