Hearst Magazines has partnered with the New Jersey
Institute of Technology in an effort to teach its employees more on data,
Adweek reports.
The program
was formed under Mike Smith, Hearst Magazines’ first chief of data. The effort
is represents a move by Hearst President Troy Young to have more informed
workers, according to Adweek. Under Young, the newsroom has employed
data-centric strategies, Adweek says.
The effort
started in May with a beta program with 20 people from Hearst Magazines,
including from marketing and sales, Adweek says
“There
probably won’t be a department that isn’t touched by it,” Smith said. “We want
the entirety of our staff to be empowered with the rich data assets and to feel
comfortable with the newer tools that are available to access and analyze that
data,” he said, according to Adweek.
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