The Local Media Consortium
has launched The Matchup, a collaborative online sports platform. Supported by
funding from the Google News Initiative, The Matchup provides fans with access
to locally produced sports stories and coast-to-coast content, giving local
media organizations a means to broaden their audience and compete with top
sports hubs for advertising revenue, says the consortium.
"With a
combined audience of 78 million unique sports enthusiasts and journalists
covering the lion's share of college and professional sports team markets, our
members are uniquely positioned to compete with the likes of top sports
platforms like The Athletic, Bleacher Report, and ESPN for eyeballs and ad
dollars right out of the starting gate," said Fran Wills, CEO of the LMC
in a news release.
Phase one of The
Matchup will enable content sharing between local news sites. During the coming
NFL season, LMC members will share sports news and commentary between their
sites via a feature that allows subscribers of one site to consume content
regardless of which member site originated it, without any additional fees.
Full coverage is expected by January 2021.
Later in 2021,
The Matchup will launch a destination sports site with content from all
members.
The Local Media
Consortium says it’s a “strategic alliance of local media companies whose
members produce more than 90% of local news and sports journalism in the
Posts
No comments:
Post a Comment