Vox Media has launched
Concert Ad Manager, a self-service tool giving brands, particularly small and
medium-sized businesses, the ability to build and deploy ad campaigns at scale,
across premium publishers within the Concert and Concert Local marketplaces, says Vox.
Concert Local is a centralized advertising marketplace
bringing together a collection of local media brands, built in partnership with
the Google News Initiative.
Advertisers can access inventory across the Concert
marketplace including publishers like NBC Universal, Penske Media and Quartz
along with Vox Media’s 13 topically diverse networks, says Vox. Brands will
also have access to ad inventory across the Concert Local marketplace, which
includes dozens of local media brands like Advance Local, Boston Globe, Chicago
Sun-Times, Dallas Morning News, Star Tribune, Tampa Bay Times and Texas Monthly.
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