By Andrew Kersley
Digital media company Recurrent Ventures has acquired Business of Home, a digital and print publication for home and interior design enthusiasts.
Business of Home is the first B2B title acquired by Recurrent, which currently has a portfolio of more than 20 digital media outlets spanning home, lifestyle, military, outdoor, science and tech. It raised $75m in funding in October to continue buying distressed assets, often in print, that it can revive as digital brands.
Business of Home was founded by Julia Noran Johnston in 2009 as a high-end media brand for industry interior design professionals. It currently employs 11 people, while its annual conference, Future of Home, is one of the biggest interior designs events in the US.
Noran Johnston will remain as the head of Business of Home and continue to oversee the brand’s day-to-day operations alongside the outlet’s editor-in-chief Kaitlin Petersen.
Source: Axios
Deal size: Unknown
Country: US
Status: Official
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