By Andrew Kersley
B2B publishing giant Haymarket has acquired the Podcast Awards Ltd, the company behind the British Podcast Awards, for an undisclosed sum.
Co-founded by Matt Deegan and Matt Hill, the company launched the British Podcast Awards in 2017, before taking on the Australian Podcast Awards in 2019 and setting up the Irish Podcast Awards in 2022.
Haymarket will also become a partner in Podcast Day 24, a 24-hour non-stop global podcasting conference launched by Podcast Awards Ltd, with live events that start in Sydney and move to London and then New York. The company plans to launch more events with its new acquisition in 2023.
Haymarket owns more than 70 B2B brands, including What Car?, Campaign and PRWeek.
Source: Campaign
Deal size: Undisclosed
Country: UK
Status: Official
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