Wednesday, July 23, 2008

LA Times 86's Horse Racing


While the Los Angeles Times offers fewer sections, I’m certain the impact will be felt, with subscribers leaving in flocks. We have already dropped The Guide, Highway 1, horse racing information, and now the Book Review.

As I browse though my hard copy of the Times tonight, I’m left wondering what other sections and features will be dropped in the near future? The crossword puzzle is something that generates no cash flow, the weather, the comics, what else can be throw overboard to stay afloat?

Not one of the three features mentioned generates cash directly for the newspaper, but each feature does generate readership, which equals higher rates that can be charged to advertisers. Unless the ultimate goal is a targeted audience on the Westside of Los Angeles?

Seems the direction all Tribune newspapers are headed, we will see a carbon copy of each Tribune Company newspaper, and with the only difference being the front page of each newspaper sometime soon.

No comments: