Thursday, October 01, 2015

This memo comes from Tribune Publishing Chief Revenue Officer Michael Rooney

From: Tribune Publishing
Sent: Thursday, October 01, 2015 6:42 AM
Subject: A Message from Michael Rooney
When Apple introduced the world to the new iPhone 6s, the company turned to the Los Angeles Times and the Chicago Tribune, taking out full-page print ads that have run three separate times.
With healthcare approaching its busiest season of the year, United Healthcare extended their national buy to encompass all of Tribune Publishing’s markets, including ROP print ads across all of our publications, as well as digital initiatives in Allentown and Orlando.
And when luxury fashion and cosmetics brands such as Burberry, Net A Porter, and ULTA wanted to extend the reach of their campaigns, they turned to our properties to tell their stories.
We have made tremendous progress in demonstrating to the national marketplace how our brands and products are engaging and motivating consumers across all platforms.
What sets Tribune Publishing apart from many of our peers is our national footprint of powerful brands across 11 attractive markets, including the second- and third-largest in the country. Collectively, our brands attract almost 42 million unique users every month, providing marketers with the reach and scale necessary to motivate our coveted audiences, which are some of the most influential in the country.
At the heart of our collective strength is the great journalism that makes our print, digital and mobile products stand out. Marketers want to appear next to premium content, and our award-winning publications are the most-trusted sources of news and information across all platforms in the communities they serve. They also now reach more consumers than ever before in their respective histories.
We have a heritage that is rich in storytelling, which lends itself well to the growing custom content business. We recently created a unique solution for DirecTV to market their NFL Sunday Ticket package in Los Angeles. The campaign, which was created to tell the story of why Los Angeles does not have an NFL team, drew on more 200 years of archived stories and photos from the Los Angeles Times. I encourage you to check out the campaign here.
The local and national ad sales teams are working hard every day to demonstrate the power of our offerings and to take full advantage of our tremendous potential. Above all, our teams are focused on creating a culture that revolves around serving our marketing partners in the best ways possible.
As I said, we have made tremendous progress in demonstrating to the national marketplace how our brands and products can engage and motivate consumers across all platforms. I look forward to sharing more of our success in the months ahead.
Thank you for contributing to our success.

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