Lee Abrams' July 14 blog post

THINK PIECE: TV PROGRESS AND ANOTHER LIST OF 14 THINGS FOR NEWSPAPERS TO GROW AND PROSPER IN 2008 AND BEYOND

On the TV side there are some amazing things happening. WGN-AMERICA is reaching Million+ viewer ratings on many of their shows. Tip of the iceberg stuff. The re-imaging, show packaging and other competitive elements are starting to pay...big. AND--San Diego is launching it's new News approach and re-launch August First. Keep your eye on this one--they're thrown away the rule book!! You will hear A LOT about this...and it will help re-invent TV in a positive and impactful
way...fast.

On the newspaper front, it's come to my attention that many have looked at the Orlando Sentinel and thought "Looks good...but kinda loud...not sure it'll work here". You're right. It's an ORLANDO paper (home of Disney World, water parks and strip malls). What is great about Orlando is that they aggressively made the moves to re-invent themselves. On ORLANDO terms. Every paper that re-invents needs to do so in sync with their city vibe. It's the attitude, spirit and competitive intelligence, actions, excitement and urgency that are universal. Read on....

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