Hearst Magazines has launched
Premium Print, an initiative that includes a multimillion-dollar investment
across its portfolio of more than 25 brands to further strengthen its position
in the marketplace and enhance the quality of its print products, says Hearst.
The additional investment will improve the product of
several Hearst Magazines print properties through new, larger formats,
higher-quality paper and improved editorial ratios.
Immediate plans, which build on the enhanced paper quality
introduced in Good Housekeeping and House Beautiful earlier this year, include adding up to
10% more editorial pages in Good Housekeeping and
additional edit pages and larger trim size to the print editions of Harper’s Bazaar, Elle and Road & Track,
effective with the brands’ 2021 issues. The company will also launch a new
quarterly publication from Delish next year. Additional product improvements
across the portfolio will be made in 2021.
The investment follows the launch of Hearst Magazines’ new
membership and metered paywall program recently introduced at Bicycling, Cosmopolitan, Good Housekeeping, Men’s Health, Popular Mechanics, Road & Track, Runner’s
World and Women’s Health.
“We are experimenting and making great strides by
activating our digital channels to sell products, including print and digital
subscriptions,” Hearst Magazines Acting President Debi Chirichella said.
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