Thursday, October 02, 2008

Los Angeles Times Redesign Update

From: Stanton, Russ
Sent: Thursday, October 02, 2008 10:39 AM
Subject: Redesign Update


This morning we will give section editors a preview of our plans to enhance the Los Angeles Times in print. Rethinking the look of a trusted, 126-year-old brand requires a thoughtful approach and we are most fortunate to have design director and Assistant Managing Editor Michael Whitley and his team spearheading this project.

As you know, our name and the journalism that accompanies it are our most important assets. The changes Michael and his team are developing are another step in the evolution of how we deliver news and information. The challenge they faced was in making the paper easier to read and navigate so it will appeal to more people, while retaining the sense the The Times is a serious newspaper that tells interesting stories in many forms. They captured this concept perfectly – producing distinctive pages that preserve the best parts of our past and propel us into the future.

We will have an editorial town hall meeting in a couple of weeks to show the results to all of you. The new look will debut later this month.

Russ Stanton
Los Angeles Times

1 comment:

factoid said...

What the ... didn't they just redesign it five minutes ago? Twice?

When are they going to quit wasting their time on rearranging the deck chairs and make some realistic plans for (all due respect to the venerable pressmen) not the digital future, but the digital present?

This sort of nonsense wouldn't tick me off if I didn't care about what becomes of the place - and the quality of reportage in this town. Good journalism is being throttled and good men and women being kicked to the curb by that bald-headed, foul-mouthed vandal.

Squandering the paper's ONLY valuable resource - its journalism - for the sake of a temporarily comfier bottom line is absolutely murdering the Times.

Grr. Sorry to vent, Ed, but I've been watching that paper's management making the same sort of ostrich-headed moves for a almost two decades now, and I'm pissed off.