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Wednesday, March 17, 2010

Yes, It Was a Bad Year for Ad Spending, But It Got Less Worse in the Fourth Quarter - Media Decoder Blog - NYTimes.com


Print media are "doing better than they were as recently as October," he added, and have a chance to finish the first quarter with a gain compared with the same period last year. "And if it's a minus sign," Mr. Swallen said of the print ad category in the first quarter, "it would be a much smaller minus than in the last two or three years."



Yes, It Was a Bad Year for Ad Spending, But It Got Less Worse in the Fourth Quarter - Media Decoder Blog - NYTimes.com


h/t Mark Lacter

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