How The Wall Street Journal’s Facebook strategy helped double social subscriptions

How The Wall Street Journal’s Facebook strategy helped double social subscriptions: In light of Facebook’s recently announced changes to its news feed (yet again), it could be time for many publishers to shift their FB acquisition strategy on the platform. The Wall Street Journal is a case in point. With a refined subscription marketing approach on Facebook, in 2017 it succeeded in doubling subscription growth from the platform year-on-year.Read more ...