Digital ad agency Ntooitive has been chosen as a business
intelligence provider for Chicago-based Tribune Publishing. Ntooitive’s N2Hive,
a business intelligence solution designed for publishers to optimize workflow
and eliminate the need for manual administrative efforts, is being used at all
of Tribune Publishing’s nine newspaper properties, according to Ntooitive.
N2Hive will “integrate Tribune’s multiple data sources within
the system that will automate workflows, unify buy and sell side ad channels, tighten
control of multiple advertising platforms and transform big data into smart
data – all with no coding required,” according to Ntooitive.
“We are delighted to partner with Tribune Publishing to build an
even stronger digital platform that benefits its readers, advertisers and
shareholders,” said Ryan Christiansen, CEO of Ntooitive.
Ntooitive has offices in Las Vegas ,
Los Angeles , Denver
and St. Louis
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