TownNews has a new service, the TownNews Bracket
Challenge. It empowers local media sites — newspapers, TV stations, radio
stations, and magazines — “to create digital college basketball bracket
contests that turn local sports fans into loyal repeat visitors, driving
audience engagement and advertising revenue,” according to TownNews.
“Our goal
is to make it easy for our customers to take advantage of the excitement the
college basketball tournament generates,” said Brad Ward, CEO of TownNews.
Media
organizations using the TownNews Bracket Challenge can generate revenue using a
variety of banner positions and contest sponsorship opportunities, the company
says. The service integrates with Google Ad Manager for programmatic
advertising.
The
TownNews Bracket Challenge lets contest participants complete their own
brackets, create private leagues, pick against experts from the local
community, and follow the latest tournament news and updates from Athlon
Sports.
The
TownNews Bracket Challenge is a new feature of the company's GamesPerform
contesting platform.
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