My favorite episode of the
comedy show “The Office” is Michael Scott’s lecture to college students that
“real business is done on paper.”
One of the
students asks Michael, “As a company that primarily distributes paper, how have
you adapted your business model to function in an increasingly paperless
world?”
Michael
answers, “We can’t over estimate the value of computers. Yes, they are great
for playing games and forwarding funny emails, but real business is done on
paper.”
Michael
tells the students: “Write that down!” And all the students madly take notes on
their laptops.
This is a
humorous exaggeration, but it makes a point we in the news media industry
should not ignore.
The
student’s question is something everyone in our business should ask themselves
— and their teams — every day. “How are you adapting your business model in an
increasingly paperless world?”
Two more
big changes in technology are on the horizon — perhaps the biggest changes
we’ve seen in a long time
One is 5G
cellular. The other is Wi-Fi 6.
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