Lee Enterprises recently relaunched digital subscription sales in 49 markets across 29 states. At the helm of the project is Bridget Sibthorp-Moecker, Corporate Director for Digital Subscriptions, a 13-year employee at Lee who was named “Top 25 under 35” newspaper executives by Editor and Publisher in 2017.
Their efforts group subscriber page visits to 150% in 90 days and 1,300% in one year. Digital subscriptions alone increased by 78% during that time.
Here are Sibthorp-Moecker’s “Ten ways to jumpstart your digital subscription strategy” for publishers who already have a paywall, from the 2019 Mega Conference.
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