The New York Times’s R&D team has published a proof of
concept based on research from its News Provenance Project (NPP), an
exploration of possible solutions to what the Times says is the growing
spread of misinformation online.
First
introduced in 2019, NPP started with the hypothesis that adding context to news
photos (such as photographer name, original source, date and location) in the
form of metadata might help media consumers make better decisions about the
credibility of images they see on social platforms and elsewhere online.
Starting
with blockchain technology, the R&D team worked with technologists and
designers from IBM’s Garage to build its proof of concept on IBM’s blockchain
platform.
The team
conducted interviews with daily users of social media, with a mix of political
leanings and media preferences, to examine how they view and interpret images
they see online.
The proof of
concept simulates a social media network, and acting as a research tool,
demonstrates what it might look like for publishers to display provenance info
on news photos.
In the next
phase, the team will shift to execution to show how an “end-to-end solution can
help users share trusted news with confidence,” according to the NYT.
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