Zeus Technology, a revenue
platform from The Washington Post, will license Zeus Performance to Tribune
Publishing in eight media markets, according to the Post.
“This agreement continues a period of tremendous growth
for Zeus which will now power adtech for nearly 70 sites in the
“Zeus now powers over 3 billion impressions monthly,
offering publishers the ability to drive better performance and higher revenue
through a modernized advertising framework,” said Jarrod Dicker, VP of
commercial technology at the Post and GM of Zeus.
Tribune migrated to The Post’s Arc Publishing platform
beginning in 2017.
Zeus Performance is one of three monetization tools built
in-house by the Post that comprise the Zeus Technology Suite.
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