BuzzFeed buying HuffPost from Verizon Media

 

BuzzFeed is buying HuffPost from Verizon Media, the digital media companies announced Nov. 19.

The deal will make Verizon Media a minority shareholder in BuzzFeed.

As part of the agreement, Verizon Media and BuzzFeed agree to syndicate content across each other’s platforms, create an innovation group to explore monetization opportunities and leverage emerging ad formats including extended reality (XR) and AR applications. BuzzFeed will also have the opportunity to leverage Verizon Media Immersive, the largest online XR platform for advertising and content

Additionally, BuzzFeed will also be able to tap into Verizon Media’s ad platform, which provides access to qualified data sets while reaching consumers across channels, including mobile, desktop, video, native, addressable TV, Connected TV (CTV), Digital Out of Home (DOOH), and audio.

As part of the agreement, HuffPost will continue to contribute to Verizon Media’s portfolio as an official publishing partner. BuzzFeed will be able to syndicate content across Verizon’s Media brands, including Yahoo.

BuzzFeed’s acquisition of HuffPost will bring it back to its original co-founder, Jonah Peretti.

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