As part of
Contently's content marketing analytics suite, the
Content Value dashboard quantifies how much a company's organic search traffic
from content is worth every month. Calculations are based on how much it would
cost a competitor to replicate that reach through paid ads. The dashboard also
measures two key metrics: the number of organic search visits with an
associated keyword value, and the average cost-per-click (CPC) for those
keywords. Watch the demo video here.
"SEO
is such an important part of a brand's success, but marketers didn't have a
good way to tie those results to the bottom line," said Contently CEO
Pearl Collings. "Content Value finally gives them a clear way to show
meaningful ROI."
An internal
study of hundreds of Contently clients found that 67% of traffic to content
marketing comes via search engines.
Recently,
Google revealed it updated its search algorithms
to put more emphasis on content that features original reporting and ambitious
storytelling. Google rankings prioritize expertise, authority, and
trustworthiness, which is what today's brands are striving to convey through
their content marketing programs.
"A lot
of marketers are intuitively doing the right things to drive value through
content," said Contently head of product Cyrus Park. "We're just
making it easier for you to capture that value, analyze it, and make the best
possible decisions for your company moving forward."
To learn more
about Contently's Content Value dashboard, click here to request a custom demo.
For press
inquiries or questions, please contact tcurtis@contently.com
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