Lancaster
Farming continues to GROW! With circulation of over 59,000 copies weekly, it is
the #1 agriculture newspaper in the mid-Atlantic region! Our print
products coupled with our website are a leading source of news and information
for the farming and Ag communities we serve. We are looking for a creative and
innovative individual to join our Editorial Team as a Web Producer. The Web Producer will work with
editorial and marketing departments to build out a robust digital experience
for Lancaster Farming’s online audience and will play a key part in the
newsroom’s goal of increasing digital traffic and creating valuable content to
retain our readership.
The web producer has a hand in
every part of the digital publication process, from working with the reporters
to break news, identifying video and photo opportunities, exercising solid news
judgment on headlines and story placement and in deployment of stories in push
alerts, newsletters and social media.
Essential Job Functions:
- The Web Producer
will be responsible for site layout, headline writing, SEO, story editing,
strategic scheduling of content to the site and social media, aggregation
and content generation, embedding links, preparing photos and tracking
website analytics.
- The ability to look
for unique, digital-only opportunities for content, including repackaging
of current and previous content.
- Creating new
digital content and keeps an eye out for trends that are relevant,
important and interesting for a farming or homesteading audience.
- Must exercise
flexibility and creativity.
- Organized and
ability to multi-task.
In addition to the essential functions
listed above, the employee is expected to exercise honesty, integrity and
respect with all clients and co-workers, maintain a professional appearance and
demeanor, demonstrate a positive attitude, communicate effectively with
co-workers and clients, work with accuracy, efficiency, and attention to
detail, respect the work environment and keep it as neat and clean as possible,
and exercise initiative to learn new skills and tasks and to help co-workers
when possible.
Qualifications
- Bachelor’s degree
in journalism, English, mass communications or related field is required,
with a proven knowledge and experience working with current media creation
tools and contemporary newsroom systems, producing digital and print
content, preferred.
- Solid understanding
of news writing, journalistic ethics and story structure.
- Team player who
enjoys a fast-paced work environment.
- Must have solid
website management experience, including working in content management
systems.
- Must be proficient
in Photoshop. Other Adobe products are a plus.
- Parse.ly and Google Analytics
experience is a plus.
- Ability to use a
computer monitor, keyboard, and mouse for extended periods of time.
- Proficient use of
PC, laptop, smartphone, tablet, photo/video equipment
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