The Local Media Consortium has announced the launch of NewsNext, an initiative to redefine local media’s standing in the digital ecosystem, improve its sustainability and create a more privacy-compliant, scalable way to connect advertisers with consumers, says LMC. https://www.localmediaconsortium.com/post/newsnext-and-the-newspassid-a-scalable-privacy-complaint-consumer-path-to-news-and-monetization
Bringing together working groups of ad operations, tech leaders and audience data experts, the LMC partnered with digital news media and ad tech veteran Scott Cunningham to design the initiative.
The working groups’ findings resulted in the launch of NewsPassID, a local news advertising network and a single-sign-on solution for consumers.
The solution will help publishers create a new consumer and advertising monetization strategy, create transparency and accountability in the advertising supply chain, and address regulatory, self-regulatory and platform changes, says a news release from LMC.
Posts
No comments:
Post a Comment