By William Turvill
Music streaming giant Spotify has announced the acquisitions of Podsights and Chartable to enhance its podcast business.
Podsights is a podcast advertising measurement service, and Chartable is a podcast analytics platform.
Announcing the deals today, Spotify noted eMarketer forecasts that say the podcast advertising market will be worth $2.7bn by 2025.
The company said: “We believe the next step to unlocking this growth is demonstrating audio advertising’s impact through innovations in measurement and attribution for advertisers and audience insights for publishers.”
Source: Press release
Deal size: Undisclosed
Country: Sweden/US
Status: Official
Posts
No comments:
Post a Comment