Future acquires WhatCulture.com and Waive
By Andrew Kersley
Magazine publisher Future has acquired digital gaming and entertainment outlet WhatCulture.com and data insight platform Waive for an undisclosed sum.
The move marks the continuation of an aggressive acquisition policy from Future that has seen the company buy magazine publisher Dennis for £300m and publisher TI Media for £140m.
WhatCulture’s website and 11 Youtube channels respectively have three million users and over eight million subscribers, and roughly 70% of its revenue is from the US. Waive is a data insight platform that provides intelligence on emerging content trends.
Source: Future
Deal size: Unknown
Country: UK
Status: Official
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