Private equity firms buy Nielsen in $16bn deal
By Andrew Kersley
Media measurement company Nielsen has agreed to sell itself to a group of private equity firms led by Elliott Management and Brookfield Asset Management in a deal that values the company at $1obn, according to the Wall Street Journal.
The private equity buyers agreed to pay $28 a share for the company, or $16bn total including debt, in one of the largest media deals of the year so far. The deal includes a 45-day go-shop period during which Nielsen can solicit bids from other parties.
Nielsen measures US television ratings, which provide audience estimates on shows that TV networks use to sell ad time. Its influence has been impacted by the continued growth of streaming giants over traditional TV.
Source: Wall Street Journal
Deal size: $16bn
Country: US
Status: Officia
Posts
No comments:
Post a Comment