DATE: March 2, 2007
FROM: Mark Kurtich
SUBJECT: LAT Subscriptions
TO: Operations Colleagues
The Friends & Family Discount Program is an extremely important initiative. I strongly encourage every Operations’ employee participate. Every one of us should be a 7-day subscriber because paid circulation is the lifeblood of our core business. Advertisers today place the highest value on paid circulation when they decide where to invest their ad dollars. Programs that traditionally added circulation through non-paid means are undesirable.
Those of us who produce the newspaper should value paid circulation as much as advertisers do. All of us should be 7-day subscribers. If you are not, please consider upgrading or purchasing a 7-day subscription. If you already are, ask a friend or relative to show their support by subscribing.
Remember, more paid circulation attracts more advertising and readers value advertising just as they do the news and information around the ads.
Let’s show our pride in The Times, in the newspaper and in our work by getting behind this effort. If we don’t value our product enough to buy it, why should consumers?
As an employee, you get a 50% discount to receive the finest paper in the country.