Tuesday, October 11, 2011
A new report from comScore shows nearly three out of five tablet owners (58 percent) consume news on their tablets at least occasionally. Twenty-two percent do so almost daily.
The report also breaks down the times of day people are most active on different devices. The patterns largely confirm conventional wisdom, but the illustration is helpful nonetheless. Smartphone and tablet browsing spike early, about 8 a.m., as people awaken. Computer traffic peaks slightly later, around 9 a.m. After that, however, the patterns diverge.
Night owls read news on tablets, as mobile overtakes computer for at-home browsing