Marketing solutions provider LEAP has been selected by the
Pittsburgh Post-Gazette to drive a multi-channel audience strategy.
The Post-Gazette will use LEAP to provide an
end-to-end solution designed to improve customer development, retention and
value, according to LEAP.
This includes providing a 360-degree customer
view and the execution of LEAP’s Customer Lifecycle Marketing curriculum,
currently used by 300 news media brands across North
America , according to LEAP.
At the heart of LEAP’solutions is the BlueVenn
Omnichannel Marketing Hub, designed to deliver analytics and customer journeys
that grow, engage and monetize audiences, the company says.
“We are very appreciative of the opportunity
to collaborate with the Pittsburgh Post-Gazette,” said Tom Ratkovich, LEAP’s
president. “They not only have smart, aggressive leadership, but a very
talented marketing and audience team that will maximize the value of the LEAP
solution set.”
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