ONEcount has unveiled an email marketing engine that’s
native to its customer data platform (CDP).
The new tool offers templates out-of-the-box,
a full WYSIWYG editor or it can scrape HTML content hosted on a webpage via any
CMS, according to the company.
“While most of customers use our integrations
with leading email delivery partners like PostUp, Higher Logic, Eloqua or
Marketo, we’ve seen interest in having an integrated email platform as part of
the ONEcount CDP,” said Sean Fulton, vice president of technology at ONEcount.
The ONEcount team also announced a partnership
with 250ok, a deliverability management provider. ONEmail customers can
leverage the 250ok network of deliverability tools and specialists, the company
said.
ONEcount will continue to support integrations
with ESPs including PostUp, Higher Logic, SailThru, Eloqua, Marketo,
ExactTarget and others.
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