Zell exec Ed Wilson Memo

Today marks the beginning of a bold new era for Tribune Broadcasting—we’re taking the unprecedented step of joining the print and broadcast operations of WSFL in South Florida with those of the South Florida Sun-Sentinel. For the first time ever, we’ll have all our media properties in this region under one roof in Ft. Lauderdale.
And that is great news for consumers and advertisers. It will give us the chance to develop new content, programming and sales opportunities in such areas as fashion, food, travel, entertainment and lifestyle. It will give advertisers a single point of contact and a way of buying media efficiently across all our properties in South Florida.

Since we didn’t think he had enough to do while running two newspapers, Sun-Sentinel publisher Howard Greenberg, who is also serving as interim publisher of the Orlando Sentinel, will assume the additional responsibilities of general manager at WSFL. Also joining the new leadership team at WSFL is Allyson Meyers, who will serve as station manager.

Howard knows the region better than anyone; Ally knows TV sales and operations. Together they’ll make a great team....

Ed

SOURCE: Kevin Roderick