Times unveils 'cleaner, crisper, more innovative site'

Here's a note of introduction to readers from Meredith Artley, managing editor, online, and Russ Stanton, editor, about changes at latimes.com:

Welcome to the new latimes.com.

We’re bringing you a site that’s easier to read and use and that better showcases the world-class journalism our newsroom produces around the clock.

Thanks to your frequent visits, latimes.com has seen unparalleled growth among top newspaper sites over the last year. We’re breaking more news than ever on latimes.com; we’ve expanded our blog network; we’re publishing more stunning visual, interactive journalism; and we have savvy readers like you contributing to conversations.

And now you can find all that and more in a cleaner, crisper, more innovative site.

Key changes include:

- Streamlined navigation at the top of every page, highlighting our main coverage areas such as local news, sports and entertainment. The idea is to make it easier to get around the site from wherever you are.

- Right below the black navigation bar, you’ll see topics “In the News.” Here, you’ll find quick access to big stories we are following, whether it’s the state budget or the Emmys or coverage of unrest in Iran.

- Our new modular approach to the homepage means you can quickly find and access multimedia packages of the news of most interest to you. Scroll down the page, and you’ll see features including the award-winning investigative coverage of “Mexico Under Siege,” excerpts from popular blog posts and columns, top headlines from well-read sections and interactive databases such as Mapping L.A.

- Our video player has improved, with faster-loading video and more sharing features.

- We’ve simplified our articles, making them easier to scroll without interruption from related content or advertising. We’ve enhanced our article-sharing features as well to include more seamless interaction with social-networking sites and the ability to send articles to instant-messaging services and mobile devices.

- Design aficionados will note that we have gone from a sans-serif font (Arial) to a serif font (Georgia). Not only did we find that this was a more readable font, but we also felt it connected to our overall brand much better.

For more details on what’s new, check out our site tour.

Our work is not done. We approached this redesign as another step in the evolution of the Los Angeles Times, as a building block for more things to come.

Thanks for supporting the work we do by visiting us and engaging and interacting with the site. As always, your feedback is welcome in the comments below or by e-mailing readers.rep@latimes.com.

-- Meredith Artley, managing editor, online, Russ Stanton, editor

SOURCE: Los Angeles Times