Local Media Association, Local Media Consortium partnering

The Local Media Association and the Local Media Consortium are forming a strategic partnership to develop new opportunities and sustainable business models that support local journalism, the organizations announced.

The partnership will involve collaboration on initiatives such as consumer data and privacy, subscription models and ad revenue, as well as building on relationships with technology partners, which include Google, Facebook, Amazon and many others. The two groups will co-host a joint conference in September 2019 focused on media transformation.

The LMA, an industry trade organization that supports more than 3,000 local media organizations, uses research, training, and experiential learning to help local media companies discover new and sustainable business models. The LMC, an alliance of local media companies, provides benefit to its members by negotiating partnerships with tech and advertising platforms.

"While our goals are completely aligned, we bring very different and complementary skill sets to the table. By working together, we can better serve the industry and work on creating innovative and sustainable business models," said Matt Coen, chair of the LMA board.

"This will be game-changing for the industry because it combines the negotiating power of the LMC with the research and educational expertise of the LMA," said Chris Loretto, chair of the LMC board.

News and Tech