Newsday Media Group has selected SCS to install
SCS/Track for print and digital ad production.
Based in
SCS/Track replaces two legacy systems that Newsday had been using since 1995. A hundred and fifty employees will be transitioning to SCS/Track. “The biggest gain for us will be going to an all-digital workflow,” said Gregory McDonald, ad systems supervising analyst at Newsday.
For both print and digital ads, Newsday intends to use SCS/Track’s remote ad delivery capabilities as well as proofing and markup provided by Newsday’s sales staff.
“SCS/Track will combine functionality achieved by disparate systems for all of Newsday Media Group, which includes Newsday’s main daily product as well as the Hometown Shopper weeklies and What’s Happening on
Pennsylvania-based SCS is privately held by Richard and Martha Cichelli.
Newsday provides
news for Long Island and New York City and the
ninth largest newspaper in the United
States .
News and Tech
No comments:
Post a Comment