The News Media Alliance and Digital Content Next released
a statement April 3 calling on digital
advertisers and digital advertising companies to stop using keyword blocking
practices that “jeopardize the sustainability of high-quality journalism during
this critical time.” While many advertisers have decreased or ceased their
spending on digital advertising altogether due to the effects of the COVID-19
pandemic, others are using keywords to block their ads from appearing on
COVID-19-related content, the organizations say.
“News
organizations are working tirelessly to provide reliable and trustworthy
information to their communities; a life-saving service at this unprecedented
time. Keyword blocking serves to punish publishers for this very same coverage,
with potentially catastrophic effects,” said Alliance President and CEO David
Chavern.
“At the
same time newsrooms have necessarily shifted coverage towards informing the
public on this global pandemic, immature tech platforms are blocking the
funding of this journalism. We repeat our call for the advertising technology
and verification platforms, including Google and Oracle, which have a strong
history of reducing friction, to dedicate urgent resources towards solutions
here, including exempting or encouraging trusted news organizations as a
default,” said Digital Content Next President and CEO Jason Kint. https://www.newsmediaalliance.org/statement-ad-tech-companies-stop-journalism-harming-keyword-blocking/
The News
Media Alliance is providing a page of links with information for
publishers about the stimulus package, CARES Act, small business loans and
more. The Alliance
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