The New York Times Company says Wirecutter, its product recommendation service, will institute a metered paywall, asking its frequent users to subscribe for unlimited access to its research and recommendations.
New York Times All Access digital and home delivery subscribers will continue to receive unlimited access to Wirecutter’s 1,200+ product reviews, deals coverage and other guides with their existing subscription. A standalone subscription to Wirecutter is available for $5 every four weeks or $40 annually. https://www.nytco.com/press/the-new-york-times-company-launches-digital-subscriptions-for-wirecutter/
“While Wirecutter will continue to be an affiliate business, diversifying its revenue sources will help ensure its long-term success and independence, as well as unlock additional business value that can be invested back into the business to serve subscribers,” said David Perpich, head of standalone products, The New York Times Company. “This change is also a continuation of The Times’s push to invest in product experiences that enrich subscribers’ lives beyond reading the news, following on the heels of NYT Games and NYT Cooking.”
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