By Charlotte Tobitt
Specialist magazine publisher Immediate Media has acquired the digital subscription-based diet and weight management website and app Nutracheck.
Immediate said Nutracheck has 350,000 premium subscribers, which it claimed makes it one of the biggest digital subscription apps in the UK. (By comparison the Times, Sunday Times and TLS together had 468,000 digital subscribers at the end of September.)
Immediate Media has more than one million subscribers in print and digital across its existing brands, which include food titles like BBC Good Food and Olive.
Nutracheck, which launched in 2005, has a food database and barcode scanner and is intended as a tracker of calories and nutrients for those trying to make healthy diet choices.
Immediate’s platforms chief executive Sean Cornwell said the app was a “great strategic fit for us” because there are “real developmental and growth opportunities both for Nutracheck and our food business.
“The addition of Nutracheck, and their award winning team, accelerates Immediate’s transformation to a fully cross-platform business, significantly growing our digital subscriptions base and enhancing our skills expertise.”
Nutracheck’s existing leadership team will continue in their roles but will work with Cornwell and Immediate’s platforms leadership team “to realise the longer term growth plan”.
Source: Immediate Media
Deal size: Undisclosed
Country: UK
Status: Official
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