By Charlotte Tobitt
PA Media Group, which owns national news agency PA Media as well as other media businesses including stock images business Alamy and digital marketing agency Sticky, has bought a Scotland-based social media agency called Hydrogen.
Hydrogen, which was founded in 2016, manages social media campaigns and communications for brands such as The Economist, SSE and Magners. It will continue to operate as a standalone agency within PA, led by its current team.
PA Media Group said it would be a “strategic addition” bringing benefits to its publisher and rightsholder clients as well as clients of Sticky.
PA Media Group chief executive Clive Marshall said: “The acquisition of Hydrogen allows PA Media Group to respond to our clients’ increasing demand for social media services. Social media and social commerce are the fastest growing areas of digital marketing in the UK.
“Adding expertise and a proven track record in this area to our portfolio opens up opportunities to develop our social offering right across the group.”
Source: PA Media Group
Deal size: Undisclosed
Country: UK
Status: Official
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