At long last, L.A. Times circulation may hopefully have bottomed out, at least for the daily edition. The latest figures out from the Audit Bureau of Circulation show daily Times circulation at 779,682, up about 0.5% from the total last year.
This provides a welcome contrast from the experience of almost all other major U.S. dailies, including other Tribune Co. newspapers, and may indicate that Tribune is putting a little bit more into circulation promotion efforts at the LAT.
It is true, L.A. Times Sunday circulation fell 5.1%, to about 1.1 million, but that could be attributed to such moves as cancelling TV Guide and folding the Book Review and Opinion into one reduced section that sometimes, in all the advertising that's in Sunday's paper, is hard to find.
The L.A. Times circulation increase contrasts particularly with the New York Times, which was down 4.5% in its daily editions, now sinking to close to the million mark at 1,037,000. The New York Times in the past year has reduced the size of its newspaper to save on newsprint, and raised the subscription price annually to over $700.
Click on link below for remainder of article by Ken Reich.
L.A. Times Daily Circulation Rises, Bucking Trend
Wednesday, November 07, 2007
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