New York Times launches City Tours

The New York Times has launched City Tours with Urban Adventures, Skift reports.

City Tours involves “walking tours inspired by The New York Times.”

“Interact with locals, get hands-on experience, and enjoy exclusive access to places with a local guide,” says the Times’ page on the service. The tours last around four hours each, Skift says.

The tours are co-branded as New York Times and Urban Adventures tours, and Urban Adventures will do bookings and customer service. Nine tours will be available to start.

In 2019, new Times Journeys will include the politics of Jordan and Lebanon, Norway, with a focus on drone photography, and exploring mystery writers in Edinburgh. “All our journeys offer exclusive insights into the culture, history and forces that brought these areas to worldwide prominence,” according to the Times.

People who book a City Tour receive a one-month free trial of the Times, Skift says. When the trial is over, tour participants get a 50 percent discount off the regular price.

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