Legacy Advisor Network connects funeral homes, planner customers

Legacy.com has launched the Legacy Advisor Network, a program that will match Legacy’s demographically ideal consumers who are interested in funeral planning with local funeral homes. With more than 20 million baby boomers visiting Legacy.com monthly, the company’s user base, which skews toward women 55+, is a strong match for the funeral planning market, according to legacy.com. 

Funeral homes that participate in the Legacy Advisor Network will receive real-time contact information of nearby consumers requesting funeral planning information through Legacy.com. Participating homes will also receive a full-featured, customizable profile page within Legacy’s directory. 

There is no cost to join the Legacy Advisor Network, and every participating home’s first lead is complimentary.

“We’ve been listening to funeral homes tell us what they need,” says Legacy’s senior vice president John Heald, himself a fourth-generation funeral director. 

“Being able to put new leads from household decision-makers straight into funeral directors’ hands is an incredible opportunity to help them.”

A demo of the Legacy Advisor Network program will be available at Legacy.com’s booth at the National Funeral Directors Association conference Oct. 14-17 in Salt Lake City. 

Legacy.com provides obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the U.S., Canada, Australia, New Zealand, U.K., and Europe, the company says.

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