Klangoo, a New Jersey-based artificial intelligence (AI)
company and the developer of natural language processing tools and services,
has announced a new partnership with the Local Media Consortium.
Klangoo’s Magnet product is designed to
improve audience acquisition and engagement and provide better analytical
understanding of audiences for publishers, according to a release from the
company.
Magnet’s NLP-based Personalized Email service,
automated creation of Topic Pages, and Follow Story/Topic/Section/Author
explicit personalization feature are tools to improve audience acquisition and
engagement, the release said.
“Thanks to Klangoo, our members’ more than 172
million monthly unique visitors who access more than four billion pages of
content each month will have access to unique Artificial Intelligence-based
services that improve their user experience, and directly fit within our
members’ current audience growth and engagement strategies,” said Fran Wills,
CEO of the Local Media Consortium, a strategic partnership of leading local
media companies. “As media companies are increasingly challenged to compete for
clicks with social media networks, video platforms and news aggregators, Magnet
tools help them by quickly and effectively boosting user loyalty.”
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